To sell online well, you need to work out what your strategy is and stick to it. This includes your sales channels – are you online only (just selling via the website) or do you also have a physical store?
You’ll also need to decide on the product range you’re going to stock. Are you a specialist in one thing or do you sell a wide range of goods?
Consumers don’t think of browsing the internet on their mobile as being any different from using their tablet, desktop or laptop. So you can’t afford to either.
Make sure you’re providing the right customer experience across every platform (including your bricks and mortar shop if you have one).
If you get your delivery strategy right, you’ll increase the conversion rate on your website and encourage repeat purchases. Your delivery strategy covers everything from the price you charge and the services you offer, through to what arrives in the parcel and how the packaging looks.
It’s really important to invest some money and thought in getting this right for your customers.
Many eCommerce businesses only focus on the first order and forget all about getting the second-order – which is crazy because it’s easier.
Today’s online shoppers are pretty savvy. Just as you wouldn’t buy food out of a run-down, dirty old van, an online shopper won’t buy from a website they don’t trust. You need to work hard to build the trust of your customers – it’s hard to gain, but easy to lose.
Trust needs to be built into every interaction the customer has with your business. Include customer testimonials and reviews on your site, deliver on your promises and make sure all the information on the site is accurate.