It may be a shocking surprise for many people but Google is not the only search engine available on the Internet today! In fact, there are a number of search engines that want to take Google’s throne but none of them is ready (yet) to even pose a threat.
Google– No need for further introductions. The search engine giant holds the first place in search with a stunning difference of 76% from second in place Bing. Google is dominating the market in all countries on any device (desktop, mobile, and tablet). What made Google the most popular and trusted search engine is the quality of its search results. Google is using sophisticated algorithms to present the most accurate results to the users. Over the years the Google ranking algorithm has been enriched with hundreds of other factors (including the help of machine learning) and still remains the most reliable way to find exactly what you are looking for on the Internet.
Bing- Microsoft’s attempt to challenge Google in search, but despite their efforts, they still did not manage to convince users that their search engine can be a reliable alternative to Google.
Their search engine market share is constantly below 6%, even though Bing is the default search engine on Windows PCs.
Bing originated from Microsoft’s previous search engines (MSN Search, Windows Live Search, Live Search) and according to Alexa rank is the #30 most visited website on the Internet.
Yahoo- one of the most popular email providers and its web search engine holds third place in search with an average of 2% market share. Yahoo is also the default search engine for Firefox browsers in the United States (since 2014).
Yahoo’s web portal is very popular and ranks as the 11 most visited website on the Internet (According to Alexa).
Baidu- founded in 2000 and it is the most popular search engine in China. Its market share is increasing steadily and according to Wikipedia, Baidu is serving billions of search queries per month. It is currently ranked at position 4, in the Alexa Rankings.
Although Baidu is accessible worldwide, it is only available in the Chinese language.