Many people open up a shop on Etsy and wonder why their items aren’t selling. It’s almost certain that they haven’t properly educated themselves.
Get one step ahead of the game and make it a point to spend a day learning the ins and outs of this ever-growing community. Do your homework and read up on the Etsy policies, the how-to’s, and helpful strategic advice from other sellers if you so wish to be successful.
The first five words of the Etsy title of your item are very important, as chances are these are the first five words that will show up in a search or in the HTML address of the item. This means they will be eventually pulled into shopping sites and searches.
Granted, the title on Etsy is open to having way more than just five or six words, but as a rule, I think you should focus on the most important at the beginning of your listing.
Some sellers write a one-line description and leave out the good stuff. The trick is figuring out what needs to be said about the item and saying it shortly and sweetly. In other words, don’t digress and don’t write a book! Your description should be as descriptive as possible. Think of how you would want to learn about something.
Keywords on Etsy are very important and will help get your item found. Many people don’t take full advantage of them and this is a major mistake. Use them all. If you can’t think of descriptive words for your item, do a think-outside-the-box exercise.
Social media is essential when you have an Etsy shop. In fact, Etsy now gives you easy access to connect your Facebook and Twitter to your shop so you can keep your fans in the loop! There are also share tools like pin-it buttons for Pinterest users to quickly pin your items to their pinboards.
In the end, you should learn from good examples and realize some of these shops have gone viral thanks to Etsy’s publicity or being found by an outside article or source. Dot your I’s and cross your T’s, that is what you need to do.