You may already have a business name, so part of this hierarchy of names is already cast in concrete. However, for the sake of completeness, I’m going to offer some ideas and tips that cover virtually all aspects of naming starting with a completely blank slate.
Ideally, you’ll want your business name and domain name to be the same, or at least very closely related. There are three basic ways to go here: say what you do, who you are, obliquely refer to or suggest what you do, who you are, and come up with something easy or memorable.
If you want a name that obliquely suggests what you’re all about, start looking at Greek and Latin words that capture the quality you want to communicate and then pull together some ideas.
The second part of this is taking your business name and making it your website domain name. There is something to be said for having a domain name that is search engine optimization (SEO) friendly. Don’t forget to check the domain name availability of all your ideas.
Your pages should be named in a manner that clearly communicates what you want searchers to find on those pages. It’s amazing how many website owners completely overlook this fact. Someday, just for fun, when you’re browsing the Internet, see how many pages are called “Home Page.” It happens out of laziness and ignorance. The bottom line here is this: Don’t leave your page names to chance. Optimize them!
If you have a blog, you want the titles of your posts to be effective and there are two measures for this effectiveness: how well they entice readers, and how well they are SEOed.
In other words, they need to appeal to real people and to Google’s algorithm. This can be tricky. The basic formula is to include words that accurately reflect what your post is about as well as words that will catch the eye and interest of readers.
Give some careful consideration to these naming issues. Their contribution to your online success adds up over time and you don’t really get any “do-overs” in most cases. Start out with a solid top-level name and then be disciplined as you add pages and posts to your website, always working hard to get an SEO edge over your competitors.