In affiliate marketing, the advertiser has already created the product or service and the affiliate program and provided the tools and creatives needed to help market their offering. The main task for publishers is to generate traffic to these affiliate offers, which equates to more traffic to the advertiser’s website via an affiliate link. This ideally leads to more conversions and higher profits. Therefore, to be able to generate traffic has to be top of the list of priorities for publishers.
Advertising is the mainstay of lead generation. Whether you choose to do paid search, social media campaigns, remarketing or display advertising, it’s a tried and tested method to drive traffic to your affiliate links.
One of the advantages of using paid lead generating techniques is that people who click on your links are usually high up in the buying cycle, and are therefore ready to purchase. However, you need to balance the cost of your advertisements with the commission you receive per sale. If each ad conversion costs $50 and the commission per sale is $40, it is not worth pursuing this form of lead generation.
If your audience is hanging out on social media, then you and your affiliate offers need to be there too. You can use social media in many ways, including participating in communities with a need for your product. It’s important not to promote but to build relationships by answering questions and engaging with the community. If you are helpful, your readers will click on your name to find out more about you. Make sure your profile links back to your website and your affiliate offers. Sharing your blog content with links to your offer, either on your own page or as promoted posts. And finally, running an advertising campaign, using social media marketing.
Blog posts are a great way to share affiliate links. If you have an active readership your audience will already be warm to your reviews and advice. Just make sure not to use your blog posts as sales letters; the content should provide value to the reader and your affiliate links should sit naturally within the topic.
What methods you choose to generate traffic will depend on your offers, your industry, and your preferences. I personally, use the mentioned methods in combination with Babylon, a great traffic tool. Many marketers combine a mixture of paid and organic sources. Whichever methods you prefer to use to generate traffic to your affiliate offers, consistency is key. Even with paid traffic, the longer you maintain your campaigns the better they will perform. Keep with it and traffic will come your way.