Once you have your website up and running, you may need to find ways in order to promote your business. When you come across the Internet, you might be hearing these four terms. These two terminologies may be heard often especially if you are trying to level up tour business. in order to be more familiar with these jargons, let’s try to differentiate them so that you will know what both of these terms correspond.
Search Engine Optimization refers to the strategies used in order to increase the website’s appearance on the search engine results. Google may define SEO as improving a website’s presence but it more than that. When we talk about SEO, it is basically the process of improving the website’s visibility through search engines.
You would want to make your content unique, fresh and with quality, so you may want to work on your Search Engine Optimization. One way to boost Search Engine Optimization is through backlinks. But you have to take note that Search Engine Optimization (SEO) involves a lot of work and it happens naturally. If you will take the right steps in improving your presence online in organic search results, then your SEO will succeed.
Social Media Marketing does not definitely involve a search engine but it plays an important role in the exposure of the website and other online marketing efforts. Working through social media is comparatively cheap and will hold the promise of profitable growth if done correctly.
SMM is a way by letting people know about your business that is, of course, related to socialization. Sometimes, SMM may require payment in order to have an advertisement on social media, just like the Facebook ad.
As you can see SEO and SMM are important factors for your website visibility. While with SEO you can implement by yourself, SMM may require a budget. Both of these strategies can give results if done properly.