Difference between PageRank and domain authority

PageRank is an algorithm created by Google founder Larry Page and named after him. It’s a simple measurement of links and link equity. Google looks at a given site and measures the number of links pointing to that site. It measures the authority of those sites as well, to prevent abuse from link farms. A site with higher quality incoming links in a higher number will have a better PageRank.

Authority is a metric created by Moz.com as a more accurate indication of the value of the site. Like PageRank, it is a logarithmic calculation of the authority of the site. Rising from a low 30 to 35 will be easier on this scale than rising from a high 80 to 85. A DA of 100 is the top ideal, while an unranked site would have a DA of zero.

Domain Authority is affected by many of the same things that affect your SERPs position and your user engagement, which makes sense. DA is a measurement of your SEO, popularity, and engagement. Better metrics all-around will increase your Domain Authority.

Keep in mind, also, that Moz offers the same calculation on a page level as well. Where DA and PR only work on the site itself, going by the domain, Page Authority works on the individual page. This can be a good way to analyze the breadth of your site. Which pages have low authority and are keeping your ranking down? Which pages have high authority and what are they doing right? When you analyze your site in this light, you can see even more value in the metric.

The bottom line is that Domain Authority is more active, up to date metric that ranks a site in a more granular way. A higher DA is better than a higher PR, particularly now that Google is pulling back on its investment in PR.

Difference between marketing and promotion

Marketing involves the “4 P’s” – Product, Price, Place, and Promotion. A marketing plan looks at everything from the appropriateness of the Product for its market (target markets, competition, quality of the product, production values, etc.), how it is Priced in the market (low-cost leader, price leader, value play, etc.), where it will be sold (Place) which for books is mostly about what types of distribution and outlets will be used, and finally Promotion – which people usually think of as “marketing” but you can now see, it is only one piece of marketing.

In big companies the marketing department sets the strategies and direction for the product or product line, then other parts of the company implement those strategies – sales, PR, communications, etc. As small presses, we do it all, but that doesn’t make it any less important to think about how all of these pieces function together.

Promotion is made up of two major components in the book industry (well, any industry actually) – push and pull marketing – and again, you need to do both. Push marketing is “trade” marketing – getting your potential distribution partners interested in carrying your book – this can be trade reviews, ads in PW, attending BEA, etc. – these are book trade outlets. Pull marketing is what you do once you have your distribution set up – this is internet, broadcast, print and live presentations – things that are targeted towards your potential audience – getting them to go purchase your book. Remember – 7 impressions to make a sale – this is where pull marketing comes in (you pull the sales through the channels). In my opinion, you shouldn’t just focus on internet marketing – it is necessary to be wherever your potential readers are – and getting the word out via print media (newspapers and magazines), broadcast media (TV and radio) and doing live appearances are all valuable pieces of your plan and need to all be pulled into a coordinated effort.

Hopefully, that explains the difference between marketing and promotion.

Affordable SEO services in India- why you need it and what to look at before you choose

If you have a small business or are just starting up your own company, then you might not understand why you need low-cost SEO services for small businesses. However, the best place that you should start your advertising is online, which is what SEO can help you with. The experts would be able to check out your entire website and help you to ensure that it is SEO compliant, including the content, keywords and more. A few more reasons that you should hire the experts from Small business SEO Company include the fact that the higher your business ranks on the search engines, then the more business you are going to get. Also, this is one of the best ways for low cost and affordable advertising, especially if you use and engage your customers on social media platforms. This can also help to build up the online reputation of your business as well as drive the sales both online and offline.

Finding the affordable SEO service agency in India at the affordable range is like finding gold. Don’t run for price tags, check their reliability and genuineness before going further as there are many companies that can make you fool so be aware and lookout for the best that understand your business goals.

 When you start consulting with the SEO firm in India, know about their plan of action and strategies for the SEO projects. How they make it successful and how they implement their plans to make it successful. This will explore different options for you.

Always look for someone who always available to listen to your queries and go over your needs. Good companies are hardly making their clients wait and available every time to listen to words from them. Choose the one which coordinates with you from time to time as per your needs.

The best way to promote ClickBank products for free

There are a lot of ways you can promote any kind of affiliate product. Most of the internet marketers just guide you on the traditional ways to promote affiliate products that are SEO(Search Engine Optimization), SMM (Social Media Marketing), PPC (Pay Per Click), etc. They will not guide you on how you can easily promote affiliate products without a website or without any source. Most of the time people think freeways are not useful to promote any kind of product.

Facebook is a great way to promote your product. First of all, you need to join the buying and selling groups that are related to your niche. Facebook buy and sell groups focus on the sale of a wide array of items or they might be focused on a specific category of items. These groups are usually managed by a team of admins who make sure that nothing out of ordinary gets posted. They also enforce group rules that have been set.

So, you need to find Facebook groups that are related to your website or your topic. Then you have to join those Facebook groups for the purpose of promotion of your products. Let’s suppose you have joined those Facebook groups. Now the time has come to easily promote your affiliate products on those Facebook groups and then you have to tell people to contact you.


Everyone wants to get success in the field of affiliate marketing. To put it simply- you need to have a grip on social media platforms. Moreover, if you don’t have much reputation on social media platforms then take some time to get the attention of people after that you can go further.

Most the internet marketers do social media optimization that is promoting products for free because they have a good reputation on social media platforms. So, you also need to get the attention of people or to connect more people on social media platforms and then you can go to the next step of promoting your products.

How to get quality backlinks

Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They’re also great because they’re easy to understand and share. Everyone loves visual data, right? That’s why the demand for infographics has increased considerably.

Choose your infographics carefully: Each one should include a unique and interesting story for your audience. To make your selection, follow currently trending topics and see what people are looking for, then create your infographic using statistical data.

Guest blogging is the most effective way to reach new audiences. By publishing articles on other popular websites, you’ll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers.

If you are serious about getting more organic traffic, staying up to date with your main competitors’ online marketing strategies is mandatory. You have to spy on your competitors on social media and look for their link-building or earning techniques, as well as their content-marketing methods. Here are some tips.

This will help you replicate their best backlinks and better understand what methods they are using to promote their website. If they are getting links through guest blogging, try to become a guest author on the same websites. If most of their links come from blog reviews, get in touch with those bloggers and offer them a trial to test your tool. Eventually, they might write a review of it.

Great content won’t get you backlinks unless you know how to promote it right. You have to get out in the world and do email outreach to promote your best articles.

One of the best strategies to do this is to contact bloggers or websites running weekly or monthly roundups. Again, you can use Google and search for queries like “keyword + roundup.” Make sure you choose, in order to see results only from the past week or month.

Earning quality backlinks can sometimes be challenging, but you can easily find link-building opportunities by using the right resources and methods. Finally, remember that keeping your backlinks is as important as building them.

How to grow web traffic without SEO

As you may already know, online communities are a great place to get small, but highly-targeted website traffic without SEO. It’s all about being where your audience likes to hang; a gaming blog owner may join a relevant forum and periodically participate for some exposure to his signature link, for example. Otherwise, he may occasionally drop a direct link if it’s acceptable in the community at hand.

Popular online communities include Reddit, Yahoo Answers, Quora, and virtually thousands of public forums.

Using classifieds to get website traffic without SEO is a match made in heaven if your blog has the right things to offer. Do you provide blog coaching services? Plugin/theme support, or perhaps have an online job board? Do you have anything to sell on your blog? If you answered “Yes” to any of the above, a classifieds website will most likely be of use.

While blog commenting is as old as Web 2.0 itself, I wanted to bring it up because this traffic tactic is largely underrated. Not only does commenting on niche blogs give you greater visibility, but it also enables you to form deep working relationships with the blog author as well. Once you master the art and science of blog commenting, you can get thousands of visitors back to your blog over time. Here are the essentials (seriously, don’t ignore this)…

Networking is a wonderful way to get website traffic without SEO, although it often leads to search engine hits over time as well. More specifically, form a relationship with many niche blogs and help each other out. If you refuse to reciprocate with everyone you meet, at least email them anyway to see how it goes.

All in all, you should ideally use a combination of the above for maximum results. Chances are you will gradually gain more SEO traffic due to these practices – but, consider it just a bonus if you are not in love with this form of traffic.

Improve your AdSense click-through rate

One of the best ways to increase your AdSense click-through-rate, or CTR, is surprising- decrease the number of your ads on the page. If you’re not getting many clicks, you may want to pare down to a single ad and make it highly visible.

User experience is absolutely paramount in developing a profitable website, and having too many ads makes for unhappy readers. Sticking with a single prominent ad might perform much better than a bunch of ads that people aren’t seeing anyway.

Concentrating on having a sleek, streamlined, easy-to-use, effective website design will increase your CTR.

Think of your users first, and let your ad strategy grow from there.

One of the biggest factors that bloggers and developers often don’t consider is a layout, especially what equates to valuable real estate on the page.

You’re looking for prime real estate location here.

One of the best ways to figure out where to place your ads is through using heat maps. These applications track where people are clicking on your site, letting you pinpoint your prime real estate.

CrazyEgg is popular heat mapping tools—and you can even try it out for free. There are plenty of other options out there, too.

You can have a website that’s easy to navigate and isn’t cluttered with ads. You can get all the heat map data you want.

But if you still don’t have the content the visitor is after, they’ll leave and never come back. Great content is extremely important. It’s not the ads that increase your CTR, it’s the fact that you were able to attract traffic and keep visitors glued to the page.

AdSense is a wonderful utility for increasing revenue, and sometimes it’s the simplest tips that can cause a rapid increase in clicks.

But improving your AdSense click-through rate takes a lot of time, effort, and a continual process of trial and error. It’s always ongoing. 

Great strategies to use when promoting Clickbank product

I want to share with you some traffic strategies that you can use to get more promotion to the Clickbank product you’re promoting, and how you can start finally getting sales on a consistent basis – all while not losing your shirt during the process. Here’s the first traffic strategy:

Pay per click advertising

To make this strategy work well for you, you will need to sell a high priced item on Clickbank. If you’re promoting an ebook on Clickbank for $19, you don’t want to use pay per click (PPC) to drive traffic to your site. There will be no room for a lot of profits – even if your conversion rate was 2%.

Instead, promote a high “gravity” product that sells for $200 or more. That way if you’re using PPC and you get a sale for 50% commission… you can earn $100 for that sale made. Depending on your cost per click, I’m confident that you can a nice $2,000 – $3,000 a month using this tactic.

But don’t rely solely on PPC alone. There are other traffic strategies that you will want to use to get promotion to the Clickbank product you’re promoting. Just don’t blow the bank on pay per click, and you will be good to go. Here’s another traffic strategy that you will want to use:


This is a really popular tactic that people use to make money with Clickbank. And the kind of blogs that people create are different – but in the end, they all aim to accomplish the same goal – to make commissions. Blog style is different, but the good news is that you won’t have to hire a developer to create a nice blog for you.

Some people create personal relationship style blogs. Some people set up blogs that are basically “product review” blogs. And some people set up blogs that solely deliver excellent content, and encourages people to subscribe or buy the product that they’re promoting. You have to find out what kind of blog-style work for you.

PPC and blogging are incredibly simple and easy to use, and I hope that you will use them both to make money with Clickbank. Both concepts are simple, and if you’re going to use PPC, stick with Google AdWords and Bing Ads. If you’re going to do blogging, make sure you get a WordPress blog. These are all reliable services.

The best tools to increase traffic through content promotion

Content promotion tactics are not limited to social media and SEO. Other tactics include reaching out to bloggers and influencers and asking them to promote your content, optimizing your headlines and making your content more attention-grabber, and increasing the number of shares. Here are some tools to do these:

Ninja outreach is an influencer marketing platform that enables you to find and contact influencers from your dashboard. The ultimate goal is to build a relationship with the influencers and get them to share your content.

Simply type in your keyword (your niche, topic, content title, etc.) and Ninja outreach will show you hundreds of bloggers and influencers related to your keywords. You can even set up automated emails and follow-ups to your contacts (influencers) and make personalized messages right from your dashboard.

Buzzstream is another influencer marketing platform. However, the way it functions is a bit different from Ninja outreach. With Buzzstream, you can visit a page (say a post from your favorite blog) and export the contact information of the author or anyone else.

Buzzstream is an excellent tool for extracting the contact information from webpages, managing them in the dashboard, and reaching out to them by email. You can pitch your content to different contacts to get backlinks or shares.

Thrive Headline Optimizer is a premium WordPress plugin by ThriveThemes that allows you to split test your titles and find out the optimal one.

With Thrive Headline Optimizer you can add different variations of a headline right in the title section and find out which one of your headlines gets the most score in these three areas: click-through rate, time on content and scrolling.

All you need to do is write different headlines and the plugin will run tests to find out which one of your titles gets a better score in click-through rate, time of content, and scrolling. And finally, it automatically chooses the optimal one. So basically you don’t need to worry about anything.

All you need to do is visit their website, learn their benefits and features, and contact their sales team to make sure they are a good fit for you.

Use these sources for affiliate marketing

There are a lot of roads to take when searching for the traffic sources for affiliate marketing, but some are more efficient than the other—social media, SEO, push notifications and whatnot. But with so many options at disposal, which ones actually do the trick of bringing in the audience?

Let’s look at the best traffic sources of affiliate marketing in 2019 that are capable of driving insane amounts of audiences to your website—the ones that actually convert into good, hot, returning users.

Social media marketing is a whole lot cheaper as a source of traffic but every inexpensive traffic source comes with plenty of research. You need to research on multiple dimensions and target audiences so as to make the most of a social media campaign. But note this: Social Media would be an important affiliate marketing source in the coming future.

With the rise of smartphone culture and everyone carrying a mobile phone, push notifications have risen to be one of the top traffic sources for affiliate marketing. You can say that it’s a bit ahead of its time, but this service started as a medium for mobile users to get instant notifications on desktop and phone. The best part about push notifications is that they don’t look spammy—the user opts in to receive push notifications because they genuinely want to be notified. You don’t have to worry about the quality of traffic anymore, as in most cases, the traffic is HQ. The customization options are plenty and open rates are high.

Email marketing is a dark horse not only in the list of top traffic sources for affiliate marketing but in the whole digital marketing picture. The best way to build a long term affiliate marketing relationship is by creating a traffic base that gets your emails every day and that these emails contain valuable content. You can go the long haul and build your own email audience for newsletters or you can buy spots on prevalent newsletters to generate traffic. Do note that every email newsletter doesn’t explicitly sell spots, but you have to ask them about it.

These are the 8 best traffic sources for affiliate marketing at the moment. You can sell anything on the internet and make good money off from it as long as you deliver the good stuff in your content. Remember that the efficiency of a traffic source varies with the niche and type of content.