Digital media is the new print media, and nowadays classified ads are often free! Therefore you get free ads and a backlink to your website as long as the ad is running (most free classified ads will run for 30 – 45 days, but the amount of time may vary). Some sites may charge you for what they call “premium” posting, but for the most part, you do not need to waste money on this.
Classified ads are a great way to get a backlink to your website. Given there are no follow links, they are still good to have, so a user can get to your website, which in a sense indirectly helps with SEO and page rank as long as that person does not bounce (leave the site right away).
Classified Ads- This is a free classified ads site that is easy to use. All you have to do is click on “Post an Ad” and the site takes you to a page where you can post an ad first and fill out your account details later. The site is very clean and the categories are very well defined. The site is also very active with a lot of traffic.
It is quick and painless to set up a user account. You can add HTML to each listing, which means a backlink to your site.
Oodle- Easy to use. It is integrated with USA Today, so your ads also appear on their site. As long as you manage to create an account and not get your account flagged for no reason, then it should be a powerful tool to reach new audiences due to its appearance on USA Today’s classified section.
Locanto is a worldwide online classifieds network with areas dedicated to jobs, personals, for rent, for sale, services, community, real estate, vehicles, and pets. Locanto Classifieds is available in more than 60 countries worldwide.
Geebo’s selling point is that it is a safe alternative to many of the other classified websites geared towards local communities. Their website offers a list of useful safety tips for buyers and sellers, plus you can report any scams or abuse directly to the site and they will take a look.
Classified ads sites may or may not work for your business. In theory, classified ads are a great idea for free advertising, but you still have to keyword optimize your ads for full effectiveness. Sites like Craiglist have their posts indexed and crawled by Google, so keyword-optimized ads also have a chance to appear in organic searches if you write the ad copy in an SEO friendly way. Keep in mind that the classified ads site itself also functions as a mini search engine for keyword-optimized ads appearing on the site itself and if your ad is missing a popular keyword in the title, then people might miss it if they are using the classified ad site’s search engine. Don’t neglect SEO work on your website and start utilizing great features from Babylon to attract more visitors to your website.