The first most popular type of paid traffic is ad traffic. This means traffic that is generated from users clicking on banners, adverts, pop-ups, and videos. Unlike other forms of paid traffic, such as pay per click, advertisers who use ad traffic are usually charged per one thousand impressions. Also known as CPM or cost per mile, this type of advertising does not guarantee any clicks or traffic to your site but instead offers a much lower rate.
Another highly popular type of paid traffic is most certainly pay per click traffic. Unlike the usual banner and ad traffic that runs on a CPM basis, pay per click traffic charges advertisers per click (hence the name!). This type of advertising allows advertisers to usually get a better return on their investment, assuming the price per click isn’t too competitive. Instead of paying $0.5 in the hope of getting a click, people who use PPC traffic only get charged when they receive a click. This makes managing budgets and working out if their campaign is going to be profitable or not much easier.
When it comes to advertising, paid traffic has many benefits and can help almost any business improve their exposure and conversions. One of the many benefits of paid traffic is the fact that it’s practically instantaneous. You can set up a PPC or paid ad campaign in a matter of minutes and have it running instantly. This means you can start to receive traffic to your website on the same day. Unlike other forms of advertising out there, paid traffic offers much faster turnarounds and results.
Another benefit of paid traffic is that it allows you to target users that you never thought you’d be able to. With PPC networks offering huge 3rd party display networks your advert can be shown on literally millions on other websites. Not only does this massively increase your exposure, but it also attracts users other advertising methods would struggle to reach.
There are various types of paid traffic out there with the main ones being ad traffic and pay per click marketing, both can provide excellent results for businesses and generate a lot of traffic.