Paid web traffic sources are ads that can help to increase your visibility on the vast internet. As with any online service, it is usually a good idea to search for related coupons for new users, and run a test campaign to measure and analyze the quality of the web traffic in terms of conversation rates and ROI before running full PPC campaigns.
The biggest paid web traffic sources belong to Google and Bing. When someone searches for a keyword related to your business, your ad will be displayed in a prominent position during the search.
The search giant Google offers Google Adwords that are inspired by what people search. Adwords will help you attract more customers and grow your business by displaying your ad to people who are ready to buy your product. Google Adwords is a great paid web traffic source because it takes you to your target audience.
Bing Ads helps you streamline your campaign strategy for website traffic by offering simple and efficient advertising. You will have control over your spend goals with bid modifiers that will control mobile traffic. Bing Ads also let you import Google Adwords campaigns. Bing Ads offers local and mobile advertising as well as device targeting.
Also, you can use LinkedIn to acquire new customers for your business. LinkedIn offers you three different types of advertising. You can choose sponsor updates, InMail, and display and text ads. Your ads can be targeted by job title and job function.
Facebook has over one billion users. With their targeted ad campaign, you can reach the users that are your target customers. Advertising is a three-step process. You have to start a Facebook page for your business, connect with people and engage with your audience. Facebook uses users like to promote, target and optimize web traffic. Facebook users will see an ad that links to either your Facebook page or your website. You can decide where the link goes. The potential customer will click on the ad if interested.
Pick the paid web traffic source that fits your budget, and that will best get you in front of your target audience. You are not limited to just one source of ads. You can mix and match all different types of quality traffic sources, such as Babylon, to drive traffic to your website’s landing pages.