Content promotion tactics are not limited to social media and SEO. Other tactics include reaching out to bloggers and influencers and asking them to promote your content, optimizing your headlines and making your content more attention-grabber, and increasing the number of shares. Here are some tools to do these:
Ninja outreach is an influencer marketing platform that enables you to find and contact influencers from your dashboard. The ultimate goal is to build a relationship with the influencers and get them to share your content.
Simply type in your keyword (your niche, topic, content title, etc.) and Ninja outreach will show you hundreds of bloggers and influencers related to your keywords. You can even set up automated emails and follow-ups to your contacts (influencers) and make personalized messages right from your dashboard.
Buzzstream is another influencer marketing platform. However, the way it functions is a bit different from Ninja outreach. With Buzzstream, you can visit a page (say a post from your favorite blog) and export the contact information of the author or anyone else.
Buzzstream is an excellent tool for extracting the contact information from webpages, managing them in the dashboard, and reaching out to them by email. You can pitch your content to different contacts to get backlinks or shares.
Thrive Headline Optimizer is a premium WordPress plugin by ThriveThemes that allows you to split test your titles and find out the optimal one.
With Thrive Headline Optimizer you can add different variations of a headline right in the title section and find out which one of your headlines gets the most score in these three areas: click-through rate, time on content and scrolling.
All you need to do is write different headlines and the plugin will run tests to find out which one of your titles gets a better score in click-through rate, time of content, and scrolling. And finally, it automatically chooses the optimal one. So basically you don’t need to worry about anything.
All you need to do is visit their website, learn their benefits and features, and contact their sales team to make sure they are a good fit for you.