There are thousands of shops on Etsy and you need to stand out; not only to get more traffic in but to keep visitors coming back.
The key to this is to have a detailed, thorough, and visually appealing shop.
Photos are the lifeline of online shops like Etsy. Buyers love photos that show off the product’s best feature. If it’s something that can be worn, make sure you have a model photographed wearing it. As much as possible, be consistent with your photos. Using a backdrop like a solid colored cloth or foam board is a quick fix.
Don’t overlook seemingly small details like your shop’s “About” page and your store’s policies. Make sure your policies are reasonable, especially your returns and exchange rules. Make this section interesting. Just because they’re “fine print” they have to be bland.
Set up profiles on Instagram, Twitter, and Facebook. Use beautiful photos of your products and your creative process. Online buyers love seeing how products are made and what they’re made of. Feature raw materials and other components of your works in progress.
Establish a standard routine. You should try an approach like 5-10-5 where you post five photos, follow ten profiles, and share five posts daily.
Of course, use hashtags so your audience can find you easily. Good ones to use are the #wip hashtag for works in progress, and #handmade for process photos. Research your competitors and the most popular profiles in your niche for the most effective hashtags.
Don’t be afraid to get self-promotional. A blog is another venue for you to talk about your products and let your audience in on the creator behind the products and a bit deeper into your creative process.
Link to your product listings where possible. Having relevant links pointing to your Etsy store improves your chances of getting found on Etsy. Of course, the only link when the content is relevant — don’t overdo it.
Aside from marketing to your direct audience, there is a lot to gain in networking with other creators and brands in your niche. Selling on Etsy is a marathon, not a sprint. Be diligent in marketing and improving your store. Dedicated Etsy sellers who are open to learning and applying lessons to their store are those who get good traffic.