Best strategies to advertise your website

Search Engine Optimisation, or SEO for short, is the process of getting your website ranked highly on search engines like Google. Think: if you were selling flowers, and your website is the number one Google result for “flower delivery”, just how much traffic would your website get?

Best of all, this strategy brings consistent, passive traffic to your website. I’m not even being biased here when I say that it’s the best website promotion tactic in terms of scalable, long-term results.

The “front page of the internet” has huge potential only if you know how to tap it. For the uninitiated, Reddit is a place where you can share and discuss just any topic that doesn’t go against the rules with its millions of users.

What makes Reddit stand out in particular to marketers is that blatant advertising will not work here. Redditors are an incredibly smart and equally skeptical bunch; they will smell your ad from three blocks away and drop a ban on you.

Think marathon, not sprint, when you’re trying to promote on Reddit. Prove that you have something worth saying before you actually say it.

Despite also being classified as an online forum, Quora is a very different animal from Reddit. In a nutshell, it’s a question-and-answer site that’s entirely user-generated. As a Quora user, you can choose to either ask questions or to answer them.

Think of Quora as a knowledge market: it’s a great place to respond to questions within your niche, establish authority and generate some traffic for your website along the way. This strategy can take up a lot of your time and requires dedication and some smarts, but can really pay off.

Facebook needs no introduction. It’s huge; there are billions of people using it; most of the people you know are on it. It’s just a matter of how you target and engage your ideal audience.

Naturally, there are tons of ways to promote your website besides the tactics listed above. Which strategy ultimately proves the most effective for you depends largely on your unique competitive landscape and the resources at your disposal: timeframe, skill sets, team size, etc.