Creating great content plays a huge role in your SEO. However, it goes beyond that. People are more likely to be interested in visiting a site with helpful, well-written content that offers some type of value.
They are also more likely to share great content online with their own audience. Which can drive even more traffic back to your site. Make sure that the content you create is relevant to your audience’s interests and engaging.
Being active on your own social media channels as well as in social groups and message boards is another great way to increase traffic back to your site.
First, you will need to make sure that you promote blog posts or other useful content assets from your website across your social media channels. This will help get your followers to head back to your site to learn more and potentially convert.
Though SEO is certainly the showrunner, when you want to drive traffic to websites, it’s important not to neglect your email marketing strategy. By including relevant links to content and site pages within your email marketing content, you can work to drive more relevant traffic back to your site.
If you don’t currently have an email marketing list, you’ll need to build one.
Start by asking your current customers to subscribe to your email list. You can also include a subscribe CTA on your site as a way to stay connected with those who have visited your website. You’ll need to make sure that you have something worthwhile to send, so take some time to brainstorm what types of emails and messaging you can send to your subscribers to encourage site traffic.
However, it’s important that you expand beyond just written content. Blog posts, eBooks, and other types of written content allow you to go into detail about certain topics, helping you connect with your audience.
But video can also be a helpful asset in enabling you to get the attention of your audience and encouraging them to investigate your brand further.
Studies have shown that people tend to retain information better when it’s presented in a visual format. This fact makes video marketing a powerful tool for brands that want to capture their audience’s attention and keep it.
Try testing a few of these tips mentioned here to find out what works best for you.