You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website.
If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fees. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.
While many shorter keywords may come up in your keyword research, it’s important to also pay particular attention to the long-tail keyword opportunities. Often, these keywords are more specific. As such, they typically have less search volume and, as a result, less competition. That means it’s not only easier to rank for relevant long-tail keywords, but it’s also easier to guess the searcher’s intent.
When you create a website experience tailored to the searcher intent, you’re more likely to deliver the content that they’re looking for. This will help drive more organic search traffic to your site from a targeted group of users.
If you make contests and giveaways a regular part of your eCommerce strategy, you’ll give users a reason to visit your site — and to keep coming back. Not to mention the word-of-mouth marketing you’ll ignite, especially if you incorporate a social-sharing component to the campaign.
When users enter your contests and giveaways, you’ll also have a chance to market to them in the future. Just about one-third of contest entrants are willing to receive information from brands.
Plus, you’ll have specific insights about them as far as their interests go, so you can tailor strategies to their shopping preferences. Personalization is a huge opportunity for brands, considering 71% of consumers are frustrated when their experience is impersonal.
Try to implement these three things and you will see an increase in your website traffic soon enough.