The Medium allows you to republish your existing blog posts (if you use their import feature, they even add a rel=canonical link), but you can also use this platform as a way to increase traffic to the full blog posts on your site.
Like Medium, LinkedIn allows you to syndicate blog posts on your personal LinkedIn profile as LinkedIn articles. Because of their existing network on LinkedIn, many users have built up a strong subscriber base for their articles on the platform. Users can choose to subscribe to users’ posts, meaning they will get a notification every time that the user publishes something new.
This built-in alert system is a definite advantage over other platforms, especially since your blog readers don’t get alerts like that unless they subscribe to email notifications, which is a lot bigger commitment than checking a box to receive an in-platform notification on LinkedIn.
Promoting your content through email is an “oldie but goodie” tactic that still pulls major weight.
In addition to being much more loyal to your brand, email subscribers are 3x more likely to share your content via social media than visitors from other sources, according to Campaign Monitor.
Email clicks are also usually higher than the CTR on social media posts as well — Campaign Monitor also found that you are 6x more likely to get a click from an email than from a sent tweet.
The way you share your content on social media highly depends on what works best for your schedule and your users. It’s worthwhile to experiment to see what gets the most clicks.
Facebook groups are still alive and well! Because many users are already using Facebook in their personal time, they are usually more active in groups.
Join a few industry-related groups and share your best content once a month, while also contributing to the group when possible.
Be sure to stay active as a member of the chat or group by answering questions, reading others’ content, and contributing genuinely to the group.
The platforms above are the most useful for driving traffic. However, there are plenty of other platforms to consider based on the topic and format of your content.