The emphasis on tools, meaning plural, is important because there’s no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google’s search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an “Ad” icon), you must have a balanced and comprehensive SEO strategy in place.
This can be broken down into three primary categories: ad hoc keyword research, ongoing search position monitoring, and crawling, which is when Google bots search through sites to determine which pages to index.
When it comes to finally choose the SEO tools that suit your organization’s needs, the decision comes back to that concept of gaining tangible ground. It’s about discerning which tools provide the most effective combination of keyword-driven SEO investigation capabilities, and then on top of that, the added keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you uncover. If a product is telling you what optimizations need to be made to your website, does it then provide technology to help you make those improvements?
Here are three great tools to help you out:
KWFinder- Great ad hoc keyword search. Low price. Keyword lists and management functionality. Detailed related keyword suggestions. Google SERP-specific keyword tool. Rank tracking with the new SERPWatcher tool.
Ahrefs- Exceptional site-specific and internet-wide crawling capability. Solid ad-hoc keyword research. Comprehensive domain monitoring and comparison. Improved keyword suggestions. In-depth SERP analysis. Basic keyword management.
Majestic- Broad array of backlink indexing and domain analysis tools. Deep crawling capability. Solid reporting. Browser plugins. The useful help and FAQ resources throughout. Added campaign functionality. BuzzSumo integration.