Anytime is an ideal time to evaluate your website and its strengths and weaknesses. After all, the quality of your site doesn’t just impact the user experience once someone arrives at your site — it can also affect where you end up in SEO rankings.
Focus on the factors that search engines take into consideration when determining your ranking, particularly site speed, mobile optimization, and long-tail keyword implementation.
To ensure that your pages load quickly, be on the lookout for large files (particularly photos and videos) that could be compressed or embedded.
Look for any other areas that might impact your site’s usability or keep it from living up to Google’s quality guidelines. Among others, tools like Google’s very own PageSpeed Insights make it easy to determine exactly where you need to improve.
If you can make room in your budget, turning over some of your more web-traffic related work to a third-party service (or freelancer) will deliver far greater results than you could achieve on your own.
There are many cool tools and resources available in today’s market to help your company master the main channels that drive web traffic — you just need to know where to look.
Targeting new customers is great, but your pre-existing client base is generally more likely to come back to your website and make additional purchases. They sometimes just need an extra reminder — and the best way to do that is through email marketing.
Use email addresses you’ve collected from landing pages, social media, and paying customers to form tightly targeted lists. Focus the content of your emails based on where a particular user might be in your conversion funnel, providing them with useful information, engaging headlines, and of course, links to where they can learn more on your site. A properly targeted email can ultimately lead to more sales.
Even if you haven’t achieved the web traffic results you were hoping for in the past, there’s no reason why 2020 can’t become a rousing success.
As you use the above tips and tools to bring more potential customers to your website, you’ll soon be able to achieve the growth and profitability you’ve been working so hard to achieve.