Guide on how to attract more website traffic

Creating great content plays a huge role in your SEO. However, it goes beyond that. People are more likely to be interested in visiting a site with helpful, well-written content that offers some type of value.

They are also more likely to share great content online with their own audience. Which can drive even more traffic back to your site. Make sure that the content you create is relevant to your audience’s interests and engaging.

Being active on your own social media channels as well as in social groups and message boards is another great way to increase traffic back to your site.

First, you will need to make sure that you promote blog posts or other useful content assets from your website across your social media channels. This will help get your followers to head back to your site to learn more and potentially convert.

Though SEO is certainly the showrunner, when you want to drive traffic to websites, it’s important not to neglect your email marketing strategy. By including relevant links to content and site pages within your email marketing content, you can work to drive more relevant traffic back to your site.

If you don’t currently have an email marketing list, you’ll need to build one.

Start by asking your current customers to subscribe to your email list. You can also include a subscribe CTA on your site as a way to stay connected with those who have visited your website. You’ll need to make sure that you have something worthwhile to send, so take some time to brainstorm what types of emails and messaging you can send to your subscribers to encourage site traffic.

However, it’s important that you expand beyond just written content. Blog posts, eBooks, and other types of written content allow you to go into detail about certain topics, helping you connect with your audience.

But video can also be a helpful asset in enabling you to get the attention of your audience and encouraging them to investigate your brand further.

Studies have shown that people tend to retain information better when it’s presented in a visual format. This fact makes video marketing a powerful tool for brands that want to capture their audience’s attention and keep it.

Try testing a few of these tips mentioned here to find out what works best for you. 

The best-paid traffic sources for affiliate offers

When people are going to make a purchasing decision, they often go to a search engine first. This is because people trust that Google will give them the most relevant answer to their question. Google Adwords is a great place to test your ad targeting for affiliate marketing.

Facebook Ads give you the opportunity to place a hidden Facebook Pixel on your website so you can capture the attention of people who have already visited your website (which is called retargeting).

It’s easier to convert someone who has heard of you before than someone completely new. Facebook Ads also allow you to target your ads based on what Facebook pages someone likes, what groups they are in, and other Facebook-specific information.

If your affiliate marketing content is heavily visual and you are trying to attract a younger-leaning demographic, Instagram Ads could be a great place to start experimenting. You can create Instagram Ads that are focused on different goals, meaning you can optimize for engagement or for paid traffic.

Influencer marketing is unique in that it isn’t confined to one search engine or social media ads platform. An influencer, meaning someone who inspires a large audience to take action, can market affiliate products anywhere. If you are building a personal brand and are interested in making affiliate marketing one of your primary sources of income, influencer marketing could be a great fit for you. As an influencer, you can experiment with multiple types of paid marketing channels and know you already have an interested audience listening. When people already know your name and have built trust with you, they are more likely to click on your affiliate ad and buy from you. This kind of influence can be invaluable!

In the end, with a few paid traffic sources under your belt, you can start thinking about how to use each platform to optimize your affiliate marketing income.

How to use geo-targeting in your marketing efforts

Marketing is all about connecting with people. The goal is to make someone want to buy from you, and part of that is making them feel like you know them. Landing pages are a great opportunity for this. Structure your landing pages around a person’s location.

This can mean simply using pictures from the surrounding area or structuring the landing page around a theme that is relevant.

Once you know your target audience, you can easily aim your advertisements towards areas where your target audience would be. Target audiences are often based on age, gender, and income. Knowing what cities fit these demographics best allows you to better target your ad campaigns. Let’s say that you own an online purse store. You have a broad range of bags, and since you’re an e-commerce site, your audience is global. But what products do you push where? Using geo-targeting, you use smart marketing tactics.

Inserting yourself as part of a community can be a great way to build brand loyalty with customers. But, as most small businesses know, making a name for yourself is easier said than done. Luckily, geo-targeting can make this task a little less daunting.

Surround your campaigns or newsletters around what’s going on in a specific area. If a town that you have a lot of subscribers from holds an antique fair once a year, use it in your marketing campaign. In your newsletter for that area, including tips and tricks on how to bargain prices, articles about the best booths from the year before and sales surrounding your own products that would speak to that target audience.

By doing this, you relate to the reader but you also position yourself as more than just a store. Now you’re a source for entertainment and information for what’s going on in their area. When you create a space for yourself in the day to day life of your customer, you’re on the way to marketing stardom.

Marketing is not an easy task, but geo-targeting can make it much easier. Armed with a great tool called Babylon Traffic, and these tips for how to use geo-targeting effectively, you can run a better-informed marketing campaign.

Best strategies to advertise your website

Search Engine Optimisation, or SEO for short, is the process of getting your website ranked highly on search engines like Google. Think: if you were selling flowers, and your website is the number one Google result for “flower delivery”, just how much traffic would your website get?

Best of all, this strategy brings consistent, passive traffic to your website. I’m not even being biased here when I say that it’s the best website promotion tactic in terms of scalable, long-term results.

The “front page of the internet” has huge potential only if you know how to tap it. For the uninitiated, Reddit is a place where you can share and discuss just any topic that doesn’t go against the rules with its millions of users.

What makes Reddit stand out in particular to marketers is that blatant advertising will not work here. Redditors are an incredibly smart and equally skeptical bunch; they will smell your ad from three blocks away and drop a ban on you.

Think marathon, not sprint, when you’re trying to promote on Reddit. Prove that you have something worth saying before you actually say it.

Despite also being classified as an online forum, Quora is a very different animal from Reddit. In a nutshell, it’s a question-and-answer site that’s entirely user-generated. As a Quora user, you can choose to either ask questions or to answer them.

Think of Quora as a knowledge market: it’s a great place to respond to questions within your niche, establish authority and generate some traffic for your website along the way. This strategy can take up a lot of your time and requires dedication and some smarts, but can really pay off.

Facebook needs no introduction. It’s huge; there are billions of people using it; most of the people you know are on it. It’s just a matter of how you target and engage your ideal audience.

Naturally, there are tons of ways to promote your website besides the tactics listed above. Which strategy ultimately proves the most effective for you depends largely on your unique competitive landscape and the resources at your disposal: timeframe, skill sets, team size, etc.

Why do websites crash

Take a look at the most common causes of website crashes so you can stay on top of them and keep your website running.

Sometimes your website crashes because you, or someone else who has access to your website, accidentally broke the web code.

This usually happens because someone messes something up while they’re doing maintenance or updating the website. If you experience a website crash after you know someone was working on it, then it probably crashed because of a code error.

Attacks are the other extreme a website crash. These attacks could be from bots or actual people maliciously trying to hack into your website.

There are a lot of bots on the internet, and a lot of them carry virus software. They are like the insects of the internet. They crawl around the internet and try to find websites they can break into.

If one gets attracted to your website, the rest will swarm, usually causing your website to crash. The bots don’t even have to even break in to make the site shut down.

Another type of website attack comes from hackers, people deliberately trying to break into your website.

One of the easiest hackers attacks is called a DDoS, or Distributed Denial of Service attack. This means the hacker overwhelms your website with traffic from all kinds of sources. If the hacker is successful, your website will crash.

There are many other kinds of hacker attacks that can also cause damage to your website.

Service provider error is one of the most frustrating to sit through because you can’t do anything about it. Web hosting service providers are what make your website show up on the internet. You can’t have a website unless it is being hosted, or in the simplest way to put it stored, by a service provider.

Unfortunately, even service provider websites can go down, meaning your website will go down also. It could be for any number of reasons, including maintenance or any of the same things that could happen to your website.

Lastly, Traffic error. This just means too many people tried to visit your website at once. You know on Black Friday when so many people rush into a store at once things end up breaking and people get hurt? When too many people visit your website at once, it kind of becomes its own little Black Friday.

Two best traffic estimation tools

If you are doing competitive analysis, nothing beats the accuracy and depth of data provided by the SEMRush traffic Analytics tool.

SEMRush is the pioneer in competitive analysis and using their traffic analytics toolkit; you could quickly find the following data: total number of visits to a website in a month, bounce rate, pages/visit and much more, traffic sources (Find out from which location a website is getting traffic from), find which social media platform is sending traffic, find Paid ads traffic and sub-domains along with traffic estimation

SimilarWeb is another popular traffic estimation tool to get traffic overview of a website. In my testing, the website offers one of the most comprehensive data about website traffic and other important matrices.

Using the SimilarWeb tool, you can find the following data about any website: traffic overview, total visits, avg. visit duration, bounce rate, traffic by countries, search traffic, social traffic, audience interest, and competitors & similar sites.

The traffic source let you find out which all are the top traffic source for a website. An advertiser can quickly discover websites that are using low-quality tricks to inflate their traffic. At the same time, marketers and bloggers can find new untapped traffic source.

SimilarWeb offers free and a Pro plan. The free plan is decent enough to give you a traffic estimate about a website. However, for more detailed data, you need SimilarWeb Pro, which offers an Enterprise plan.

On the fun side, If you are a website owner, you will also find the website Global, Country and category rank useful.

There are more website traffic report tools available in the market. However, these two helps you quickly find the details you are looking for.

Similarweb being a free tool is idle for most of the advertisers and marketers who are looking to get quick traffic estimation of a website. For others who are into competitive analysis, SEMRush traffic analytics provide the in-depth website traffic report and ranking.

Depending upon your requirements, you could pick either of them.

Techniques you should use to improve traffic on Etsy

There are thousands of shops on Etsy and you need to stand out; not only to get more traffic in but to keep visitors coming back.

The key to this is to have a detailed, thorough, and visually appealing shop.

Photos are the lifeline of online shops like Etsy. Buyers love photos that show off the product’s best feature. If it’s something that can be worn, make sure you have a model photographed wearing it. As much as possible, be consistent with your photos. Using a backdrop like a solid colored cloth or foam board is a quick fix.

Don’t overlook seemingly small details like your shop’s “About” page and your store’s policies. Make sure your policies are reasonable, especially your returns and exchange rules. Make this section interesting. Just because they’re “fine print” they have to be bland.

Set up profiles on Instagram, Twitter, and Facebook. Use beautiful photos of your products and your creative process. Online buyers love seeing how products are made and what they’re made of. Feature raw materials and other components of your works in progress.

Establish a standard routine. You should try an approach like 5-10-5 where you post five photos, follow ten profiles, and share five posts daily.

Of course, use hashtags so your audience can find you easily. Good ones to use are the #wip hashtag for works in progress, and #handmade for process photos. Research your competitors and the most popular profiles in your niche for the most effective hashtags.

Don’t be afraid to get self-promotional. A blog is another venue for you to talk about your products and let your audience in on the creator behind the products and a bit deeper into your creative process.

Link to your product listings where possible. Having relevant links pointing to your Etsy store improves your chances of getting found on Etsy. Of course, the only link when the content is relevant — don’t overdo it.

Aside from marketing to your direct audience, there is a lot to gain in networking with other creators and brands in your niche. Selling on Etsy is a marathon, not a sprint. Be diligent in marketing and improving your store. Dedicated Etsy sellers who are open to learning and applying lessons to their store are those who get good traffic.

Marketing tips to increase your website traffic

When you published content some will read and go, some will drop you a comment, and some will become your PR and share your content with their connections.

You want to write content for those PRs.

Find out who likely to share your content, and what kind of content they share. Then, write your content strategically to increase the chances to reach more audiences.

If you want to get more organic traffic to your website:

Do your keyword research and focus on low competition keywords for easier ranking. You can use Google’s keyword planner to generate a list of keyword ideas together with their estimated monthly searches.

Also, to increase traffic, you can start by looking at the countries from where most visitors visit your website. By identifying these regions, you can create content and offerings to attract more people to your website.

You can find the location of your website visitors by looking at your MonsterInsights reports. Go to Insights and then Reports. In the Overview report, scroll down and you’ll see the top 10 countries that bring in the most traffic.

There is nothing more frustrating than a slow-loading website. It’s a big turn off for your users if they open your website and it doesn’t open in time. They’re most likely to hit the back button and not recommend your website to others. So make sure that your website is loading fast.

Giveaways are a great marketing hack for increasing your website traffic. You can create contests and offer rewards to visitors for their participation.

Giveaways not only generate user engagement, but they also help you increase your email subscribers and promote your brand.

Finally, another marketing hack to grow your traffic is to actively participate in forums. If you’re just starting out and don’t have many followers, then forums are a great way of driving traffic to your website. Now, there are many types of forums you can join, but it all depends on your industry. Some popular forums like Quora and Reddit cover numerous topics and you’re most likely to find your niche easily.

Using these marketing hacks in combination with Babylon traffic software, you can generate loads of traffic, convert them into leads, and build a strong brand presence in the market.

The most accurate tool for website traffic data

Your first choice should always be your own server log files. These files – if collected properly – provide you with all the data you need to understand who is visiting your site, how often, and why.

There is a downside to using server log files for traffic analysis. You must know how to interpret the data. Even if you use a free reporting system like AWStats, you need to understand what the data is showing you. It also helps to be able to block rogue traffic.

If you compare an AWStats report to, say, a Google Analytics report, you’ll see a very different world from what Google Analytics shows you. Neither tool is perfect but whereas many people prefer the configuration of Google Analytics reports, AWStats has better data.

If you practice SEO you should be both familiar and comfortable with scanning server log files for anomalous data. That could be anything from a single IP address hitting only your blog posts to a rogue bot probing your server for CMS logins. 3rd-party reporting systems don’t break out this anomalous activity and they may even be blind to it if the bots are not executing the Javascript.

WordPress users should consider using Jetpack analytics. It’s more accurate for overall traffic than Google Analytics. Jetpack is a robust SEO and marketing plugin that does a lot of things for you, including generating XML sitemap files, social media sharing buttons, related posts widgets, and much more. You can also use Jetpack to verify your WordPress sites with Bing Toolbox, Google Search Console, and a few other services.

So, as you can see despite the fact that Google Analytics is so popular with web marketers, it’s not the only popular 3rd-party tool out there. They all have strengths and weaknesses, pros and cons. There is no 3rd-party analytics tool that is “best for SEO” – but there are some, that I mentioned you can use better than others.

Difference between PageRank and domain authority

PageRank is an algorithm created by Google founder Larry Page and named after him. It’s a simple measurement of links and link equity. Google looks at a given site and measures the number of links pointing to that site. It measures the authority of those sites as well, to prevent abuse from link farms. A site with higher quality incoming links in a higher number will have a better PageRank.

Authority is a metric created by Moz.com as a more accurate indication of the value of the site. Like PageRank, it is a logarithmic calculation of the authority of the site. Rising from a low 30 to 35 will be easier on this scale than rising from a high 80 to 85. A DA of 100 is the top ideal, while an unranked site would have a DA of zero.

Domain Authority is affected by many of the same things that affect your SERPs position and your user engagement, which makes sense. DA is a measurement of your SEO, popularity, and engagement. Better metrics all-around will increase your Domain Authority.

Keep in mind, also, that Moz offers the same calculation on a page level as well. Where DA and PR only work on the site itself, going by the domain, Page Authority works on the individual page. This can be a good way to analyze the breadth of your site. Which pages have low authority and are keeping your ranking down? Which pages have high authority and what are they doing right? When you analyze your site in this light, you can see even more value in the metric.

The bottom line is that Domain Authority is more active, up to date metric that ranks a site in a more granular way. A higher DA is better than a higher PR, particularly now that Google is pulling back on its investment in PR.