Alex’s Ranking System

According to the official Alexa website’s Our Data page. The rank math using a ‘combination’ of the average daily unique visitors to the site. In addition to the number of pageviews on the site over the past three months. The site with the highest combination of unique visitors and pageviews rank as #1.

The data is collected from a subset of internet users using one of 25,000 browser extensions for either Google Chrome, Firefox and/or Internet Explorer. An algorithm then ‘corrects’ for various potential biases and attempts to compensate for visitors. Who may not be in Alexa’s measurement panel. A factor it hasn’t always tried to accommodate and normalizes the data based on the geographical location of visitors.

Alexa refers to the data retrieved from browsers as it’s Global Traffic Panel ‘, pulling data from millions of internet users in this way. However, Alexa also sources data directly from third parties to improve the accuracy of the tracking.

Finally, note that Alexa doesn’t provide separate rankings for sub-domains and sub-pages. It does make an exception to this rule for large blog networks, such as WordPress.com.

The general consensus seems to be a reluctant admittance by most (certainly not all). That there does indeed appear to be a rough correlation (seemingly with a LOT of outlying data points). Between a site’s Alexa Rank and traffic for well-established websites that receive over and above a certain level of traffic.

In the article ‘How are Alexa’s traffic rankings set?’ Alexa notes that it doesn’t receive enough data from its sources to make rankings beyond 100,000 statistically meaningful. It also notes that the closer a site gets to #1, the more reliable its rank. Any website that has a rank higher than this 100,000 waypoint can almost be completely left. Because the figure isn’t reliable.

Alexa isn’t able to gather its data from everybody. It obviously doesn’t have access to everybody’s browsing habits. As a result, it can only gather data from a subset of a few million users via certain browser extensions. A little common sense suggests this will almost certainly skew the data right from the get-go. Since the average user presumably isn’t likely to have installed any such browser extensions.

Alexa and Google Analytics are showing a different bounce rate- why and how to reduce it

I suspect that the difference in Alexa vs Google Analytics is because of the way that the data is collected.  As far as we know, Google has all of the data that it collects from the actual websites.  Alexa captures information from web surfers with the Alexa toolbar installed, which represents a very small part of the total web surfing traffic.

Alexa provides comparative analytics so that website owners can compare how their traffic compares to other websites.  We have seen many restaurant owners think that they are dealing really well with their online marketing because they have an Alexa Ranking that is significantly better than their competitors.

Alexa differs fundamentally from Google Analytics because Google Analytics provides much more detailed information about the individual website and some comparative information via it’s benchmarking feature.

If you are concerned about your bounce rate, here is some practical advice. First of all, create a usable website that looks equally great on all platforms and devices is the first step in the direction. Carefully watch out how your users behave and what influences their decisions. Speed up your site and to do that you should optimize your images, use a Content Delivery Network, add better caching, and consider switching to a faster hosting provider.

Next, use videos. Videos are highly engaging and grab attention more than text or even images. You can use a fullscreen video as a background, or add it next to your call of action. You can use animations, music, audio, narration, colors, and so many different forms of persuasion tools. You can create a very effective video presentation with a small budget by hiring a freelancer.

Images are another effective tool that you can use to decrease your bounce rate. The reason so many websites use high-quality photographs as fullscreen backgrounds is that they have proven to be very effective.

I hope this text gave you some good tips to reduce bounce rate on your site and increase your conversions.

How to bring potential customers to your website

Anytime is an ideal time to evaluate your website and its strengths and weaknesses. After all, the quality of your site doesn’t just impact the user experience once someone arrives at your site — it can also affect where you end up in SEO rankings.

Focus on the factors that search engines take into consideration when determining your ranking, particularly site speed, mobile optimization, and long-tail keyword implementation.

To ensure that your pages load quickly, be on the lookout for large files (particularly photos and videos) that could be compressed or embedded.

Look for any other areas that might impact your site’s usability or keep it from living up to Google’s quality guidelines. Among others, tools like Google’s very own PageSpeed Insights make it easy to determine exactly where you need to improve.

If you can make room in your budget, turning over some of your more web-traffic related work to a third-party service (or freelancer) will deliver far greater results than you could achieve on your own.

There are many cool tools and resources available in today’s market to help your company master the main channels that drive web traffic — you just need to know where to look.

Targeting new customers is great, but your pre-existing client base is generally more likely to come back to your website and make additional purchases. They sometimes just need an extra reminder — and the best way to do that is through email marketing.

Use email addresses you’ve collected from landing pages, social media, and paying customers to form tightly targeted lists. Focus the content of your emails based on where a particular user might be in your conversion funnel, providing them with useful information, engaging headlines, and of course, links to where they can learn more on your site. A properly targeted email can ultimately lead to more sales.

Even if you haven’t achieved the web traffic results you were hoping for in the past, there’s no reason why 2020 can’t become a rousing success.

As you use the above tips and tools to bring more potential customers to your website, you’ll soon be able to achieve the growth and profitability you’ve been working so hard to achieve.

The best social media exchange websites

Managing effortlessly among the top players, FollowLike is a remarkable website that would help you grow your Social Networks, Videos & Music, Websites, Business, Blogs, Backlinks, and much without paying for anything.

With FollowLike, you can simply promote anything from your brand pages and accounts by simply connecting your profile with other people registered on the website for the same purpose.

Steadily improve your search engine rankings (SEO & SMO), earn free social media likes & follow from different social exchange platforms with active users daily.

YouLikeHits is a social media tool that will help you grow your Facebook, VK, Pinterest, Google+, StumbleUpon, SoundCloud, Twitter, YouTube, Websites and more.

It’s very simple and free. All you need to do is to add your profiles and websites to YouLikeHits account and start growing your online presence by liking other people’s pictures, follow them or share their posts.

Next up is LikesPlanet. It is genuinely one of the best ways to advertise your social media pages.

You’ll easily get free Facebook Likes, Subscribers, Youtube Subscribers, LinkedIn Shares, Twitter Retweets, Youtube Video Views, Youtube Video Likes and Dislikes (on other people’s videos, of course), Twitter Followers, Stumbleupon Followers, Instagram Followers, Reverbnation Fans and Blog Traffic. Earning the in-platform cash or points is very similar to other like exchange websites.

With more than 130,000 registered active users, SocialClerks would help you create social media profiles and connections with its existing users.

SocialClerks extensively supports Twitter Retweets, Twitter Followers, Twitter Likes, Twitter Tweets, Youtube Views, Google+ followers and Likes, Website Visitors, Pinterest Pins and Likes, Delicious Saves & Diigo Saves and even for artists, exclusive SoundCloud Followers.

The last one on the list is a not so famous but useful LikeASAP. It is a social exchange site that gives you free Facebook likes and shares along with support for Twitter and other social networking sites.

So, this was all about the best social media exchange websites and platforms that you can use to get free Instagram followers, Facebook likes and every possible action nowadays.

Some of the best websites also have their dedicated apps for Android smartphones and iPhones which you can use to earn likes and followers on the go or while sipping your coffee during a break.

The best automatic SEO tools

The emphasis on tools, meaning plural, is important because there’s no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google’s search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an “Ad” icon), you must have a balanced and comprehensive SEO strategy in place.

This can be broken down into three primary categories: ad hoc keyword research, ongoing search position monitoring, and crawling, which is when Google bots search through sites to determine which pages to index.

When it comes to finally choose the SEO tools that suit your organization’s needs, the decision comes back to that concept of gaining tangible ground. It’s about discerning which tools provide the most effective combination of keyword-driven SEO investigation capabilities, and then on top of that, the added keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you uncover. If a product is telling you what optimizations need to be made to your website, does it then provide technology to help you make those improvements?

Here are three great tools to help you out:

KWFinder- Great ad hoc keyword search. Low price. Keyword lists and management functionality. Detailed related keyword suggestions. Google SERP-specific keyword tool. Rank tracking with the new SERPWatcher tool.

Ahrefs- Exceptional site-specific and internet-wide crawling capability. Solid ad-hoc keyword research. Comprehensive domain monitoring and comparison. Improved keyword suggestions. In-depth SERP analysis. Basic keyword management.

Majestic- Broad array of backlink indexing and domain analysis tools. Deep crawling capability. Solid reporting. Browser plugins. The useful help and FAQ resources throughout. Added campaign functionality. BuzzSumo integration.

Easy way to see how much visitors your website gets

What many business owners may not realize is that the answers to these questions are at their fingertips using analytics packages, some of which are free.

Web analytics software gathers data and presents it in a format you can use to make business decisions. This gives you access to information such as how many people viewed your site for the first time, the keywords they searched for when they found you, what links they clicked on and the “bounce rate” – how long they stayed before leaving.

One of the issues that put small business owners off analytics is the word itself. Analytics conjures up an image of IT boffins sifting through complex data. And while that’s not uncommon at the sharp end, the basic features of these tools – those the everyday user is most likely to need– are easy to use.

The most well known and widely used analytics package is Google’s own, Google analytics. It’s free, and there is even an official YouTube channel with easy-to-follow video tutorials.

People access the site from different devices at different times of the day. It’s the main desktop during the day, but after hours, it switches to mobile and tablet.

Google Analytics has made it easier to cut through to the important information about your business by adding ‘intelligence events’. These highlight anomalies in your data, for example, an unusually high or low number of visitors from a certain location, which you can then act on or trace back to your marketing activity.

But it’s not all about sales and visits. A crucial metric in helping develop your future strategy is finding out how people visit your site. With the rapid rise of mobile, knowing how many people come to your site via mobile devices can provide valuable insight into whether you should invest in redeveloping your site to make it mobile-friendly if it isn’t already.

Top free ad posting websites

This free ad web site is obtainable during a multitude of nations together with France, The UK, Australia, New Zealand, African country, Canada, Hong Kong, Poland, and Singapore.

Gumtree is legendary for advertising cars, flats and homes, services, pets, furniture, merchandise, job offers and plenty of additional.

Gumtree has over one,5 million likes on their Facebook page within the GB and African country and quite seventy 000 followers on their numerous Twitter accounts.

Oodle is presently an oversized someone of listings from sites like eBay, Myspace, ForRent, etc. They conjointly embody advertisements from native newspapers and websites.

If you do not grasp what or United Nations agency Oodle is, they’re truly the one that powers Facebook Marketplace.

Items that will be found on Oodle embody, cars, assets, renting, jobs, personals, merchandise, tickets, pets and a range of different classifieds.

Salespider has combined forces with massive names like Walmart,Macy’s, amazon.com, etc.,

When you open the location, you’ll realize a free newspaper advertisement section wherever you’ll be able to post your ad.

It is one in all the biggest free social networks wherever business homeowners will realize free sales leads and prospect lists yet as free business directories and free business forums.

Locanto may be a trendy, online sales promotions platform that allows you to post at no cost. It offers a variety of options that has free ads that keep active for sixty days. you’ll then enhance your ads by adding pictures, videos, and even hypertext mark-up language codes that link back to your web site. It even has mini-analytics and social media buttons to enhance and manage traffic to your ads.

If you post your ad on one in each of these sites there’s a decent probability that a lot of individuals can read your ad, that successively can result in a positive response for your business.

Companies that provide the most affordable SEO packages

The most affordable SEO services for small business are those that get results without it costing so much that it handicaps the business in other areas.

It can be a thankless task hunting such companies down. So I’ve done some of the legwork for you.

Based on a combination of my own observations, reviews, customer testimonials, and social proof, I’ve narrowed the field down to five SEO companies that should be affordable for most small eCommerce businesses.

Straight North- SEO is a focus along with a full suite of other marketing services, including PPC management, email marketing, web design, etc. Especially good for small businesses in a wide range of sectors from agriculture to technology. Transparent pricing guidelines on the website, along with plenty of case studies.

Local SEO Search Inc. – SEO is their entire focus – specializing in local SEO in particular. Dedicated to small business SEO. Great for start-ups and small businesses yet to get established online. It can offer a highly personalized service.

The SEO Works- SEO is their main focus but they also offer PPC, website design, app design, etc. They offer a free website review. Certified Google Partner Specialist for SEO and Google AdWords (PPC). Small & medium business focus with eCommerce one of their specialist areas. Award winner.

Boostability- 90% SEO focused – onsite optimization, local search, link-building & content development. Also, they offer web design services. Established company (since 2009) offering affordable per-hour pricing – suitable for project work and micro-businesses but can also help larger small businesses scale up with their SEO. Offer a free consultation to get you going and monthly calls as part of the ongoing deal.

Big Leap- SEO is one of four core focus areas along with with online PR (reputation management & social media) and content marketing services. Well established company (since 2008) providing a comprehensive and well-reviewed service. Award winners in several areas – for the services they provide and their culture.

The five SEO agencies listed should be able to help you get ranking well in Google for your main search terms – and driving hungry shoppers to your store – without it breaking the bank.

Share your content on these platforms

The Medium allows you to republish your existing blog posts (if you use their import feature, they even add a rel=canonical link), but you can also use this platform as a way to increase traffic to the full blog posts on your site.

Like Medium, LinkedIn allows you to syndicate blog posts on your personal LinkedIn profile as LinkedIn articles. Because of their existing network on LinkedIn, many users have built up a strong subscriber base for their articles on the platform. Users can choose to subscribe to users’ posts, meaning they will get a notification every time that the user publishes something new.

This built-in alert system is a definite advantage over other platforms, especially since your blog readers don’t get alerts like that unless they subscribe to email notifications, which is a lot bigger commitment than checking a box to receive an in-platform notification on LinkedIn.

Promoting your content through email is an “oldie but goodie” tactic that still pulls major weight.

In addition to being much more loyal to your brand, email subscribers are 3x more likely to share your content via social media than visitors from other sources, according to Campaign Monitor.

Email clicks are also usually higher than the CTR on social media posts as well — Campaign Monitor also found that you are 6x more likely to get a click from an email than from a sent tweet.

The way you share your content on social media highly depends on what works best for your schedule and your users. It’s worthwhile to experiment to see what gets the most clicks.

Facebook groups are still alive and well! Because many users are already using Facebook in their personal time, they are usually more active in groups.

Join a few industry-related groups and share your best content once a month, while also contributing to the group when possible.

Be sure to stay active as a member of the chat or group by answering questions, reading others’ content, and contributing genuinely to the group.

The platforms above are the most useful for driving traffic. However, there are plenty of other platforms to consider based on the topic and format of your content.

Youtube, long-tail keywords and giveaways are great ways to increase your website traffic

You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website.

If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fees. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.

While many shorter keywords may come up in your keyword research, it’s important to also pay particular attention to the long-tail keyword opportunities. Often, these keywords are more specific. As such, they typically have less search volume and, as a result, less competition. That means it’s not only easier to rank for relevant long-tail keywords, but it’s also easier to guess the searcher’s intent.

When you create a website experience tailored to the searcher intent, you’re more likely to deliver the content that they’re looking for. This will help drive more organic search traffic to your site from a targeted group of users.

If you make contests and giveaways a regular part of your eCommerce strategy, you’ll give users a reason to visit your site — and to keep coming back. Not to mention the word-of-mouth marketing you’ll ignite, especially if you incorporate a social-sharing component to the campaign.

When users enter your contests and giveaways, you’ll also have a chance to market to them in the future. Just about one-third of contest entrants are willing to receive information from brands.

Plus, you’ll have specific insights about them as far as their interests go, so you can tailor strategies to their shopping preferences. Personalization is a huge opportunity for brands, considering 71% of consumers are frustrated when their experience is impersonal.

Try to implement these three things and you will see an increase in your website traffic soon enough.